New: Ceramic
A first for the Series lineup — a polished ceramic case in two colors, Pearl White and Night Blue. A distinctive, luminous finish unlike any aluminum or titanium watch.




































Series 12 introduces a ceramic case to the lineup — a polished finish in Pearl White or Night Blue, with GPS + Cellular built into every model. Underneath, the same all-new Health Sensing System: redesigned optical and electrical sensors working with the S11 chip for higher-frequency heart monitoring and richer heart data.
A first for the Series lineup — a polished ceramic case in two colors, Pearl White and Night Blue. A distinctive, luminous finish unlike any aluminum or titanium watch.
Every ceramic model is GPS + Cellular with 5G capability. Add a wireless plan and take calls, send texts, and stream music with your iPhone left at home.
Redesigned optical and electrical sensors work with the S11 chip for higher-frequency background heart rate tracking and Recovery HRV — plus ECG, Blood Oxygen, sleep apnea notifications, Sleep Score, and the Vitals app with HRV.
Up to 24 hours of all-day battery (38 hours in Low Power Mode), 0–80% in about 30 minutes — and just 15 minutes on the charger delivers up to 12 hours of use.
Apple · Series 12 · Ceramic · GPS + Cellular
Delivery Information
Cairo Warehouse:
Same day, next day or 2-3 days delivery. In-store pikcup is available too. Proceed to checkout for more information
Dubai Warehouse:
Exact timing is mentioned upon checkout subject to product and your location. Prices include customs clearance and VAT
Customer Support
Call us daily from 11AM to 10PM on 01012033667
Warranty Information
One year warranty on all devices. Learn more
Refund & Exchange
14 days subject to Return Policy